The voice was barely discernible, muffled by whizzing traffic and excitement. “I just rode the bus with Epic Beard Man! He was giving out candy bars and autographs, and I got a photo with him!”
My friend’s Friday evening commute home had been spiced up by a sighting of Oakland’s latest internet phenomenon. As the number 53 heaved down Fruitvale Avenue, passengers posed for pictures and chanted “Epic Beard Man,” as the grizzlied old dude distributed candy from his backpack and basked in the adoration of the bus riders.
Regardless of your take on Oakland’s latest internet sensation—racist, vigilante or mentally ill bad-ass—one thing is for sure: Epic Beard Man has reached celebrity status. And while a heated, racialized debate rages in chat rooms and on blogs, the actual riders of AC Transit appear to have risen Epic Beard Man to the revered status of folk hero.
Quick low-down, in case you’re out of the loop: earlier this week, a YouTube video of an AC Transit (Alameda County Transit) altercation between a middle-aged black man and an elderly white man (now dubbed Epic Beard Man) made quite a stir—over a million page views in its first day, and countless comments and ensuing discussions over issues of race and safety in Oakland. The story was picked up by local blogs, news outlets, even the Huffington Post. Know Your Meme offers the most complete run-down of the controversy, featuring video responses that capture some telling Oakland sentiments.
You can go to YouTube and dig through all the remixes, follow-ups and tributes, but here’s the original video. Yes, it’s graphic:
It’s no surprise that the video is so popular. It’s another opportunity for people to glimpse into the dysfunctional “urban” reality of Oakland, and people outside of Oakland never seem to tire of that. Several years ago, the city’s other big internet phenomenon fascinated outsiders with its oh-so Oakland cultural collisions and colorful characters (I was living in East Oakland at the time, and the screeching sound of whistle tips really did echo through the streets at all hours).
While responses to the latest video vary, they largely fall into two camps: Epic Beard Man is a racist, or a hero. He’s either an old redneck who asks a black man to shine his shoes, then beats him, or he’s a tough dude who stands up to a punk-ass thug who’s instigating and harassing him. In general, the first camp seems to be populated by guilty white people and advocates of all things ghetto, while the second camp is composed of kids, bus riders and enthusiasts of drama and smack-downs.
My own response lies somewhere between the two. Both men are unstable, not the kind of people you want to sit next to and exactly the kind of people you meet on East Bay buses. Epic Beard Man is obviously not well, further evidenced by follow-up interviews; turns out he was also the star of another YouTube phenomenon, a video where he gets tased at an A’s game for unruly behavior. He’s a deranged old Vet with a tenuous grasp on reality, prone to violent outbursts. Not someone who should be milling around the streets, trying to take care of themselves, but hey, that’s America (thank you, Ronald Reagan). The other dude should have left it alone, realized Epic Beard Man was not all there and not worth the trouble—but in his bravado, he got pumped full of ego and shit-talking and, well, he got served.
What’s most interesting to me is how the people most closely related to the issues raised in the video reacted—that is, AC Transit riders and people with exhaustive experience dealing with both the tiringly whacked-out and tediously ghetto. Most of the folks I’ve talked to feel that while, yeah, Epic Beard Man is totally deranged, dude got what he deserved.
It reminds me of an issue several years ago when an Oakland resident was both vilified and exalted for standing up to the thug kids that plagued his block, in what became a violent incident. While both parties in this instance were African-American, so the race issue wasn’t raised, responses were similar: he was either a vigilante hero, or a villainous attacker of innocent youth. Throughout the controversy, the man insisted that all he wanted was a safe neighborhood in which to raise his kids—what I’d argue the majority of people in Oakland are looking for. In the end, he did what most of the families I grew up with did—unable to afford a nicer neighborhood in Oakland, he moved to one of the outlying working-class suburbs.
Responses to that issue, as well as this one, tap into some very central Oakland issues. While the man from a few years back was a much more sympathetic (and sane) character, and didn’t want to be a hero, many people regarded him as such. I think it speaks to the extent to which people are sick of all the bullshit. People are tired of dealing with puffed up a-holes who think they can say/do whatever to whoever and get away with it, tired of shit-talkers, instigators and intimidators. So much so that they’re willing to revere violent behavior.
The riders on the 53 last night, majority non-white, were literally cheering for Epic Beard Man. Yes, some of it was surely star-struckedness and a glorification of school-yard theatrics, but I think there was something deeper going on there, something almost beyond race. Most of the video responses I’ve encountered are, in fact, from people of color. Epic Beard Man may be nuts, but the other guy was an ass. There’s no video glorifying him—and I don’t think it’s just cause he was the loser in the altercation. It’s a strange thing: an incident so racialized, that at its core, to the people who deal with this stuff day in and day out, has more to do with harassment and basic respect than race.
That the incident took place on a bus is no coincidence. A San Francisco Chronicle blogger (and fellow gym goer) centered his coverage of the issue on the ridiculousness of AC Transit—for him, it was all evidence for why he doesn’t ride the buses in Oakland.
Word. I grew up riding AC Transit, and it served as a serious education in the world. The first post on this blog was a reflection of how riding the East Bay buses prepared me for world travel, while the very first piece I published, as a teenager in The East Bay Express, was a narrative about my fucked-up experiences on AC Transit (I used a line from the piece as the title for this post). While shit like this doesn’t go down on the vast majority of bus rides, it’s not some sort of exceptional incident—it just happened to be captured on tape. I’m grateful for the schooling AC Transit administered; as a result of vital life skills learned on those blue plastic seats, people generally don’t fuck with me. But I’m even more grateful to have a car now.
The Epic Beard Man hype will surely die down—like everything these days, it’ll be discussed and linked to and tweeted wildly, then fade into the buzzing gray, the next craze taking its place (in the digital age, it seems everyone’s 15 minutes of fame are whittled down to 15 seconds). But for the rest of us, the issues the video captures will continue on: race, safety, the crazies that fill AC Transit. They’ll continue to roam around, screaming and bleeding all over our commutes, and I will carry on with my self-centered, polluting aversion to East Bay mass transit.
But I will say—being on that 53 with my friend last night would have been an experience. If for nothing else than the photo ops.